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6 *BIG* Social Media Marketing Tips for Real Estate Agents to Prep For A Strong 2023

It’s hard to believe that it is fall and 2023 will be here before we know it!

    As we head into the end of the year, and the real estate selling season comes to a close, it’s time to start marketing ourselves so that we are in the minds of our target audience when people start preparing to sell their properties again.

The bottom line is that you cannot succeed alone and while the real estate market is ABOUT TO GET COLD, this fall and winter is your PRIME OPPORTUNITY to build relationships and establish yourself before the housing market heats up again… This is very important.


Because If you find somebody who wants to sell their house before they’re ready, you’re too late! People start doing their research on the market by communicating with real estate agents at least six months before they want to list or sell.  Having said that, establishing yourself and getting yourself known before the market heats up allows you to build leads, connections, and a network of prospects who will buy from you when it comes time for them to sell their homes.

4 Tips

  1. Hustle when your competitors are asleep.

     2. Work hard and don’t work for the rewards of today, work hard with the intention of planning for the future.

     3. You cannot succeed alone.  Get yourself known, build relationships, and establish key partners.  

     4. For every business out there, there is always somebody out there who is plotting and figuring out how to be better than their competitors and steal their lunch.  Use this time constructively to plot for a bangin’ 2023!

Why Is It Important To Start Marketing Ourselves Right Now (At The End Of The Selling Season?)

As mentioned above, you don’t want to start selling your real estate services to a prospect when they are ready to sell because, by that time, your prospect has already done their research on the real estate agent that they want to use and has an idea in mind of exactly how they want that selling process to be and who they want to go with.

In other words: Right now is the time that you should start doing your research and asking your target audience questions about what they are looking for in a real estate agent, if they were going to sell their house, what time of year they would start looking for an agent, etc.   This will give you an insight into what they think is important, so you know where you can add value during the marketing/selling process!

So, Why Wait?

If you’re like most agents, you’ve been waiting for the real estate market to improve so you can start marketing your services.

But instead of waiting for that to happen, we suggest starting now.


Because by the time the market does improve, many of your prospective clients will have already made up their minds about using a real estate agent within the next six months to a year—and it’s likely that they’ll choose someone else.

So why wait? Start marketing yourself now so that you can capture the attention of these prospective property sellers or buyers who are just about ready to use a real estate agent.

Use These Four Tips To Close 2022 And Prepare For A Strong 2023!

1. Get In The Mindset of A Greater Person Than You Are Today

Regardless of whether you’re a real estate agent or not, having the right mindset is critical for success.

As Arnold Schwarzenegger, once said, “We all have great inner power. The power is self-faith. There’s really an attitude to winning. You have to see yourself winning before you win. And you have to be hungry. You have to want to conquer.

If you fear heights and die believing that you won’t overcome the fear ever, it’s an example of a fixed mindset. And the truth is that a fixed mindset without the ability to change, be flexible, or be open-minded will kill you as a professional.
A growth mindset is needed to grow yourself as not only a professional. however, in your personal life as well.

Why Growth Mindset?

Because having a growth mindset implies that an individual can learn new skills regardless of what he was born with. Here are the top skills you need to work on for having the mindset of a millionaire real estate agent.

Be Disciplined

Discipline, it’s the first and most important thing that you need to learn for becoming a successful person in your life(professional or personal).

Discipline is not a piece of cake. Instead, it takes a lot of hard work, persistence, and consistency to become a disciplined person. Everyone has lazy days when they don’t want to get out of bed, but discipline differentiates mediocre from the leaders. Before you work on polishing any skill, becoming a self-disciplined person is very important –be it your daily routine, job, or commitments, embrace discipline in it!

Elon Musk is one of the richest real estate entrepreneurs in America, and it was surely his self-discipline that has brought him where his company stands now. He couldn’t have achieved it if he wasn’t disciplined in his professional life.  He slept on the floor and showered in the YMCA, was removed as CEO of PayPal, and purchased Tesla…which almost went into bankruptcy.  However, Musk was disciplined, never gave up, and now he owns the car company Tesla, which is worth more than ALL of the automakers COMBINED.
Believe In Yourself

Once you’ve got yourself disciplined, the next thing you got to do is believe in yourself. The confidence to do something and alleviate self-doubts in difficult situations is only possible if you believe in yourself. As an entrepreneur, and specifically, a real estate entrepreneur, believing in oneself is what will take you to the heights.

2. Start Creating Your Video Content NOW!

Video content is important because it’s the fastest-growing form of social media, so it’s a surefire way to get your message out there. When you post a video, it can be shared across multiple platforms, which gives you the opportunity to reach more people than ever before.

When you make a video, it helps you connect with your audience on a deeper level than other forms of social media. You can show them who you are as an agent, what services you offer, and why they should choose you over other real estate agents in your area. It positions you as an expert in your field and puts trust in the hands of potential clients who may not have heard of your business before they watched your video!


  • Have FUN!
  • Don’t worry about perfection
  • Be yourself
  • Keep it short and snappy
  • Use your own voice
  • Be consistent
  • Focus on your target audience
  • Include a SPECIFIC call to action & tell your audience what you want them to do
  • Just start!

3. Start Building Your Digital Presence

With such a huge number of business owners taking their business online, the question arises:

“Is building your digital presence worth the time and effort that you put in?”

The answer is YES and below are a few REASONS WHY:

⦁ Keeping Up With your Competitors

⦁ Building Your Brand & marketing your real estate service

⦁ Building Long-Term Relationship With Your Audience

⦁ Maintaining Your Reputation

⦁Expand key partners

4. Either Create a Business and Marketing Plan or Update The One You Already Have

Benjamin Franklin once said, “Failing to plan is planning to fail.” As a real estate agent, not having a marketing or business plan to reach your goals is no exception.

You need to have a plan in place so that you can set goals, track your progress, and measure success. Without this kind of structure, you will find yourself wondering why things aren’t going as smoothly as they could.

If you want more clients and sales, then you need to work on your marketing plan and business model in place. This will help you identify what needs improvement and where there are opportunities for growth within your business.

5. Clean & Build Your Contacts

Spam is unwanted emails and solicitations. We don’t like them, and neither does your target audience.

Don’t let spamming ruin your reputation as a real estate agent—delete and clean up all your contacts so that your marketing campaigns have a higher ROI (return on investment), lower bound sorry, and increase your reputation as a real estate agent.

Remember, nobody is going to use your service if they think you are spamming.

6. Start Designing Marketing Materials And Advertisements That Are Innovative And Postion You AWAY From Your Competitors!

As a real estate agent, you’re going to be competing against other agents for your target audience. But if you want to differentiate yourself from the crowd, you need to make sure that your services are focused on what people want.

The goal is to create a first mover advantage for yourself. You don’t want to be chasing someone else who has a first mover advantage, that is a disadvantage to you. Instead, great, and differentiate yourself in a space where you have first mover advantage that way you are unpredictable in the minds of your competitors and unique in the eyes of your target audience.

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6 *BIG* Social Media Marketing Tips for Real Estate Agents to Prep For A Strong 2023