Video content is always an essential part of any digital marketing strategy, with a 66% higher lead generation than conventional content. Similarly, email marketing is the most cost-effective way to reach out to your customers. Every dollar spent on email marketing gives an average return of $42. Discover how to outclass your competitors with the video email marketing campaign.
The most effective email message has a body content of an average 50 to 125 words. It means that longer body text has lesser chances to be read. You can give all the necessary information with optimized text by using video email marketing.
Video email marketing means adding videos containing a lot of information to your email messages, yet keeping the email text short. According to some statistics, 59% of business executives prefer to watch visual content over text. Imagine engaging your B2B leads with email video marketing with 19% more open rates than a conventional email.
Why Should You Use Video Email Marketing?
Around 87% of marketers use videos as a part of marketing campaigns. You can combine video with email marketing to reach the individuals who can be better engaged with visual content. By using videos, you can convert complex concepts into compelling and understandable content with higher absorption. Here are a few reasons for using video email marketing in your marketing campaign.
Higher Engagement
With the visual content, the individuals are engaged for a longer time. The written content of 250 to 300 words has a read time of 1 to 2 minutes on average. And if the same content is converted into a video, it has the highest engagement. Therefore, you can create the content of bite-sized pieces with all the necessary information and yet easily digestible by your audience.
Open Communication
Sometimes the text does not build the connection of the reader with the brand. However, you can create an impression of open communication between the brand and the consumer. For example, a video showcasing the production process or how to use the product will create an immersive experience for your consumers. And who doesn’t like the feeling of inclusion?
High CTR
The video content brings higher engagement as well as gives higher click through rates of 200-300%. For instance, Igloo Software is a B2B software company. They created 200 videos to showcase the organization’s culture and used the content in their video email marketing campaign. By the campaign, the CTR rates of the company were doubled. Get noticed by your B2B leads with video emails in 2020 when video email marketing is still a new concept.

How To Create A Video Email Message That Stands Out
Undoubtedly, visual content has better engagement, but creating a compelling video email message requires integrating some best practices. Here are the best practices on how to create a video email message that stands out.
An Engaging Subject Line Is A Magic Wand
Mostly emails in the client’s mailbox go unread. The subject line is the first thing people see before they open the mail. So, make a clear and compelling subject line of your video email message. Adding the word ‘video’ to the subject line also intrigues the reader and can increase open rates by an estimated 19%.
Shorter Text With Juicy CTA
Your email marketing aims to inform your customers or leads about your product, services, or brand awareness. A shorter text of 75 to 100 words has the highest response rate of 51%. Keep your text shorter but condensed to the most enticing part of your offer in your call to action.
Personalized Content
Reaching out to your lead with personalized content is a great gesture. For instance, Bluleadz is a B2B digital marketing agency, and they used video email marketing to fuel up the buyer’s journey, and the results were fantastic. Using personalized video content in video emails led them to have a 36.9% higher close rate.
Add Short Videos
Make your video email interactive by embedding short videos of 1 to 2 minutes. If the information to be shared cannot be covered in a short video, make a series of videos rather than making a single long video. Longer videos make the users lose interest. So keep the videos short and enticing.
Add Interactive Images And Gifs.
The embedded video might not open up in the receiver’s email as HTML5 is not supported by all email platforms. And adding plain links to your video does not entice the viewers, and they might not bother to click the link. Make your email message interactive by adding images and graphics hyperlinking to the videos. To know how to send video in an email, check our article about embedding video in your email.
Ways To Use Videos In Your Email Marketing
Remember the example of Igloo Software, where videos were used to show the organizational culture to leads and customers? It is one way of using video content in your email marketing. You can use videos in your email marketing campaign in different ways to stand out.
Brand awareness
The most significant purpose of any marketing campaign is to increase brand awareness among your prospects. If we categorize the content into three segments: the content that increases brand awareness, content that educates, and content that brings engagement. You can introduce your sales team, show the company’s culture or brand values in the email video content.
Behind the Scenes
Another way to use videos in your email marketing campaign is to show your prospects the back-end processes. The production process, the company’s working environment, service flow, or production team, can be the production process.
Product Or Service Tutorial
You can create product and service tutorials to show your subscribers how to use the product and service.
Highlight The Customer Stories
Word of mouth has a strong impact on the buying decision of any individual. Highlight stories of your loyal customers to build trust.
Moving Leads Along Their Customer Journey
The example of BluLeadz shows that using video content along the customer journey helps in achieving a higher closing rate. You can nurture your leads by using automation of videos to move the leads along the customer journey.
What next?- (optional)
Once you have run your video email marketing campaign, you can check your campaign’s results by the exclusive dashboard of videohunter.com. Videohunter.com is an online B2B platform empowering marketers to scaleup their video email marketing campaigns. You can track your emails open rates, click-through rates, and data about every video’s watch time.
Bottomline
In 2020, video email marketing is the most effective way of marketing, and you can hook up your customers and leads by integrating your emails with videos. The video email messages can be used in all stages of a marketing funnel to move your customer from awareness to engagement. Scale up your B2B marketing with video email marketing to outclass the competition.