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Integrated marketing communication means that all of your marketing should carry the same message and branding.
You should position yourself as an authoritative agent. Other agents use this strategy even if they’re not an authority. You are at a disadvantage if you do not use the strategy.
Integrated marketing communication means that all of your marketing should have a common goal in mind and the integrated marketing strategy should help fulfill that goal.
The Blue Ocean strategy is a positioning strategy where you create a custom category where you are number one.
By using the Blue Ocean strategy it is easy to become a number one real estate agent.
You can run a marketing campaign offering free home appraisals and get leads when owners find out how much you can sell their house for.
Local SEO means that you can get free leads from prospects’ searches on Google.
Relationship marketing is essentially creating your own network that advocates for your real estate business.
Other people should be considered your most valuable resource.
Most of your business will come from other people and that is why relationship marketing is important.