Market Research Quiz

The purpose of market research is to:

When conducting research you should take surveys, interview, poles, Etc from griends,
Family, acquaintances, and people you know

 When you do market research you should have a certain objective and reason why:

Market research provides specific info that is needed to create an effective marketing plan

Market research cannot tell you about the business landscape that you’re entering and the
customers that you want to reach:

Many companies are successful without doing market research

 Marketing ___________________ are the communication lines that you choose to use to
broadcast your service offering and market yourself.

A positioning statement is a concise statement that is used on your marketing materials that
will stick in consumers Minds that will clearly differentiate yourself from your competitors and
this gives you a competitive advantage as well.

The real estate market is always changing. there are always new new properties coming on
the market, The market prices go up and down, interest rates change. Etc. having said that,
after you do your market research, you don’t really have to update it:

You should consider making a marketing plan without knowing who your Market is