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The Facebook algorithm works by populating users feeds with random content.
The Facebook algorithm will put your post in front of all of your followers if it is liked or commented on again.
One way to get followers, by relevant Target users, is by joining relevant groups that are located close to your target audience is geographical region and then building connections with those Facebook users.
One effective strategy for building a Facebook audience is by exaggerating your expertise and accomplishments.
You should use your customer Persona when creating marketing campaigns