02-Branding Quiz

Integrated marketing communication means that all of your marketing should carry the same
branding and marketing message per campaign:

An elevator pit should be roughly 5 minutes long:

A positioning statement does not effectively position you against your competitors in the mind of
consumers:

A mission statement guides the purpose of your business and helps shape your brand:

When creating your brand, you should come up with the color ideas on your own and do what
you think is best:

Your branding should be based upon what you think your target audience wants instead of
conducting market research and delivering exactly what your target audience values:

The value proposition is usually about a paragraph long:

A value proposition grabs your target audiences attention by effectively communicating a
solution to their pain points, wants, and or needs:

It’s usually a good idea to create a brand that well target everybody has a potential customer:

As a real estate agent, branding is all about you and not about the customer (Hint: Customer
centricity is the ability of people in an organization to understand customers’ situations,
perceptions, and expectations.)