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The purpose of a buyers/ sellers book is to add a personal touch to your marketing:
A purpose of having a seller’s book is to educate your target audience, Walk them through the
buying process, and trigger them To take action (Hint: Like your marketing materials, your book
it should have a call to action):
A great way to get leads is by contacting Property Owners with _____________:
There are people who can buy a house but don’t know how:
You can still be successful if nobody knows who you are:
_____________may be owned by people who don’t want to lose their homes but don’t have
enough money to pay off their mortgage debt either—and they’re often willing to work with
another party who might be able to buy them out:
A strategy for getting listings is by targeting homeowners who have equity in their home
Another strategy for getting listings is by targeting homeowners who have lived in the same
place for more than 10 years
A buyer’s book is not one way to help alleviate some of that stress is by being an agent who
has a book for buyers—a list of clients who are looking to buy homes in your area.
A ____________________allows you to to show your prospects what other homes in the
area have sold for And lets them know where they stand: