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An executive summary……
Market segmentation helps you target the entire market so that you can maximize Revenue
Marketing channels are all your communication lines that you’re going to use to get your message out
When choosing marketing channels you want to use only the channels that reaches your target audience
When creating a marketing plan you should keep your competitors in mind.
SWOT analysis allows you to position yourself against your competition by identifying opportunities, threats, and understand your own weaknesses and strengths.
You should never edit your marketing plan.
A marketing plan is a living document that changes as The real estate climate changes, you get new strengths, and external and internal forces change.
Marketing is the same thing as advertising
To do effective marketing you must do market research first